After the New Year, Shoppers Make Healthier Purchases but Don’t Cut the Regular Less-Healthy Ones

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Be cautious in your endeavor to begin eating healthy. You must cut out the bad habits and replace them with positive ones. Watch out for hidden sodium and sugars as well.

Cooking with Kathy Man

Do you resolve to eat healthier and lose weight in 2015? Watch out for this “healthy illusion” discovered by researchers at the Cornell Food and Brand Lab.

First, the researchers found that shoppers spend 15% more on food during the holiday season (Thanksgiving to New Year’s) and only about 25% of that additional food is healthy. This means that during the holidays we tend to buy more junk food—not a big surprise. “What was surprising, was the second finding of the study” says lead author Lizzy Pope, who led the study as a post-doctoral student at Cornell, and recently joined the University of Vermont’s Dept. of Nutrition and Food Sciences, “After the New Year, shoppers continued to purchase a greater amount of food and while more healthy food did make it into their carts, they continued to buy the less-healthy items too!” After the New Year, shoppers actually took home…

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